A Natural Approach to Energy Management (The Afternoon Pick-Me-Up: A natural approach to energy)

Delivering Energy to the Masses

The marketplace is flooded with products boasting long-term and short-term energy. WheyUp “The Original Protein Drink” is a non-carbonated energy/protein drink that contains 20 g of whey protein, taurine, B-complex vitamins, sucralose and 150 g of caffeine. Although the drink isn’t “all-natural,”, it does provide sustainable energy. Erik RothChild, creator of WheyUp said, “They recommend people consume protein in conjunction with caffeine; caffeine increases your insulin level. Some people get the jitters or the ‘crash’ from energy drinks and coffee, because all they’re doing is consuming caffeine and nothing else nutritious so all they get is a real fast spike of insulin. But when you add protein, it actually stabilizes your insulin levels. So it’s a slow, sustained pick-me-up in energy and a slow decrease.”

On a more natural note, Cell-nique is an organic supergreen drink designed to fight the effects of acidic build-up by promoting the cleansing and detoxification of cells. “Cell-nique contains 31 organic superfoods that absorb immediately and are assimilated by the body and mind in minutes so you feel calm, alert and in control, lasting for hours without the jitters and crashing of conventional energy drinks,” said Dan Ratner, founder of Cell-nique.

SoLo Bars are designed to give sustainable energy with a low-glycemic index and a balanced nutritional profile. “SoLo Bars deliver energy slowly in a more sustained manner,” Saul Katz, president and CEO of Solo GI Nutrition, said. “This allows athletes and active individuals to maintain their activity over extended periods of time, while sparing the uptake of precious glycogen stores in the process. The ingredient profile comprises a proprietary blend of wholesome, all-natural ingredients providing balanced nutrition together with slow-burning carbs, protein, dietary fat and fiber—delivering energy slowly, while also enhancing satiety to keep athletes going for longer.”

The energy market is hungry for new and innovative ideas, and the marketplace has plenty of shelves to stock. “Despite a huge energy market, only a few final products are launched (only 81 launches in France in 2006 compared to 1,800 new slimming products during the same year),” Nardon said. Well-researched natural ingredients are pivotal in an energy market driven by sugar and caffeine.

“The Asian ginseng market has been steadily increasing since it has become more popular for energy drinks. The ginseng market will steadily increase, not by leaps and bounds, but it will hold its own,” Schlegel said.

As more ingredients are marketed toward new energy applications, the energy sector is only on its way up.

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