Documentary Studio Targeting Nutraceutical Industry

LOS ANGELES—Artifact Studios launched Fountain Video, a subsidiary company devoted exclusively to video marketing for the nutraceutical, nutritional, dietary supplement, cosmetic and food industries. Fountain will channel the expertise of documentary filmmakers into making product profiles, company overviews, owner biographies, interviews, testimonials, training and educational videos, event coverage, press releases and investor videos.

“For years we’ve been successful in helping a number of corporate clients and smaller business owners market their products with documentaries about company history or new innovations,” said David Grabias, production head, Fountain Video. “With all the fascinating research, science and precision that goes into real quality natural products, there’s no reason the sales presentation can’t be as compelling as a show on Discovery or Nat Geo.”

Fountain Video already counts Cyvex Nutrition, Irvine, Calif., among its clients after producing a “Welcome to Cyvex” video. Cyvex’s Gilbert Gluck, president and CEO, said the video has received many compliments, and added, “It’s taken our marketing to a whole new level of sophistication, and we’re looking forward to working with Fountain on future projects.”