Pharmavite Earns Rite Aid's Front End Supplier of the Year Award

NORTHRIDGE, Calif. — Pharmavite LLC, manufacturer of Nature Made vitamins, minerals, herbs and dietary supplements and SOYJOY nutrition bars, was awarded the prestigious 2008 Front End Supplier of the Year Award from Rite Aid for the second time. Pharmavite was one of only five front end manufacturers recognized and is the only company to receive the honor twice.

Rite Aid’s award criteria evaluated sales, business-building practices and marketing initiatives. Pharmavite excelled in that criterion as it has started a variety of consumer education initiatives, utilized cross-promotion and online marketing with other Rite Aid suppliers and demonstrated partnership commitment.

“It is an incredible honor for our team to receive this award from Rite Aid,” said Skip Aldridge, executive vice president and chief customer officer, Pharmavite. “Rite Aid has been a true strategic partner for many years and we appreciate our consumer education efforts and commitment to the nutrition category being recognized.”

Source: PRinside, Pharmavite LLC Earns Front End Supplier of the Year Award from Rite Aid