Video: Active nutrition from the gamer chair to the yoga mat and sports field

This video provides essential knowledge you need to understand what’s happening in the market and stay ahead of the competition. The always-innovative sports nutrition category is enjoying a groundswell of expansion thanks to consumer acceptance of active nutrition —not just strength and muscle-building but vitality and vibrance in day-to-day pursuits like yoga and hiking.   

We cover the gamut from traditional sports nutrition ingredients for athletes like protein, creatine and beta-alanine, and discuss other bioactives for active well-being like ashwagandha, curcumin and cordyceps mushrooms.  

We dive into swelling sports nutrition market of energy and the innovation happening because of it.  

We discuss the growing evidence-based portfolio of branded esports products from leading ingredient suppliers and chat through opportunities for future growth.

SupplySide West is the dietary supplements and nutritional ingredient raw material supplier's premier, go-to event. Held annually in Las Vegas, SupplySide West attracts thousands of exhibiting suppliers and more than 20,000 attendees from the leading consumer packaged goods (CPG) brands large and small from around the world. By purchasing and watching this incredibly valuable 3-hour educational track, you will gain insights into producing your next innovative dietary supplement product. This virtual experience is part of the Natural Products Insider's series of videos — your toolbox for better business.