Not just a buzzword: The keys to making sustainability an actualized business practice - Video

Sustainability is a topic that underlies the future of the supply of dietary ingredients for the supplement industry. The issue presents definition challenges: What is meant, exactly, by “sustainability”? But it also encompasses a significant opportunity for companies that get it right, allowing them to grow a more loyal and motivated consumer base, as well as being able to “do well by doing good.”   

Timing  

0:00:00-0:02:00 – Introduction  

0:02:00-0:48:00 – Panel discussion on what consumers understand about sustainability: Hank Schultz, senior editor, Natural Products Insider; Diane Ray, VP of strategic innovation, NMI Solutions; Shelly Balanko, senior VP, The Hartman Group    

0:48:00-1:24:00 – Preserving our herbal heritage: Ann Armbrecht, Ph.D., Sustainable Herbs Project    

1:24:00-2:09:00 –  Panel discussion on sustainability and the natural channel supply chain: Joe Betz, director emeritus, NIH Office of Dietary Supplements; Thomas Brendler, principal scientist, Traditional Medicinals; Paula Brown, director of applied research, British Columbia Institute of Technology    

2:09:00-2:21:00 – Fungi cultivation vs. wildcrafting: Steven Dentali, scientific advisor, Nammex    

2:21:00-2:53:00 – Dietary metatrends to inform product innovation: Rachel Cheatham, founder, Foodscape Group